WORK SAMPLES
Websites
Website Revamp | Responsive
Strategy |Design/UX |SEO | Sitecore
Led the design of the first responsive website for Dow Water & Process Solutions. The revamped website was designed to align markets to product solutions - upgraded to reflect the balance and function of a high-end engineering firm. This responsive site was completed with a bend towards useful and familiar interactions, as well as a clean, print-like layout which lends itself to large, immersive visuals.
Website Revamp |HubSpot
Strategy |SEO/UX | HubSpot
Strategized a new user experience for MD Biosciences web visitors via a more user-friendly layout with enhanced top navigation and homepage content revisions. In addition, the site's content was optimized for search, including metadata updates. Increased organic web traffic by 200% within my first 60 days at MDB.
Demand Generation
Demand Generation Campaign
Strategized this educational campaign to adhere to the buyer journey. This campaign was designed to allow the target audience to self-segment their desired type of content, based on their understanding and/or interest in “UF as a Pretreatment to RO” as a purification solution for their water plant.
Advertising
Food & Beverage Software Ad
Concepted and wrote this ad targeted to R&D directors in the Food & Beverage Industry.
Live Webinars
Webinar Development | On24
Led the creation of Dow Water & Process Solution’s first-ever live learning academy. The academy was designed to be a resource for furthering clients' technical knowledge in a live webinar format (hosted by On24). These webinars also offered clients notable best practices for enhancing performance at their water facility.